Sim Chen Xing

Coaching is often associated with seeking help, yet there is a surprising lack of understanding about what coaching truly is. In a world that values self-sufficiency and independence, asking for help—whether through coaching or other means—is sometimes perceived as a weakness. This cultural mindset can make individuals hesitant to explore coaching, even when it might be exactly what they need.

Additionally, the coaching industry has faced challenges due to the rise of self-proclaimed “life coaches” on social media. Many of these influencers offer untrained or unregulated services, leading to skepticism about the credibility and value of coaching as a whole. However, professional coaching is vastly different: it is a structured, goal-oriented process designed to help individuals navigate challenges, set meaningful goals, and unlock their potential.

So, when should you consider hiring a coach? And how do you find the right one?

When Should You Find a Coach?

Coaching requires a commitment of both time and money, so it’s essential to understand when it’s appropriate and worthwhile to seek one. Here are some of my personal considerations that I’d like to share:

Not every problem requires coaching
Some challenges, like technical or logistical issues, are better suited to problem-solving or acquiring new skills rather than coaching. For instance, if you’re struggling to learn a software program or repair your car, a coach is probably not the right person for you. Rather, if the issue you are handling is something you can work on internally, then coaching might be suitable.

Coaching Is Not a Substitute for Therapy
While coaching focuses on helping you achieve goals and find clarity in areas like career, relationships, or personal growth, it is not intended to address psychiatric disorders or medical concerns. Generally, coaches are not trained medically to handle psychological or medical issues. Hence, if you’re dealing with a mental health issue, you should seek help from a licensed therapist or medical professional instead.

Coaching Is Best for Navigating Complex, Personal, or Professional Problems
Coaching is ideal for tackling non-technical, non-health-related problems that matter deeply to you. Generally, I will recommend coaching if these issues have been bothering you for some time but you find that you are unable to resolve them on your own. Seeking a coach for such issues might give you greater clarity on the issue to make a more informed decision on the steps moving forward. Such issues may include:

• Building confidence or overcoming limiting beliefs
• Navigating career transitions or decisions
• Improving relationships or communication skills
• Defining and pursuing life goals
• Navigating big life decisions

If a problem feels significant and you’re unsure how to move forward, a coach can provide the structure, perspective, and accountability you need.

How do you find a coach?

Now, if you have decided to find a coach, you will need to know where to look for one. Let’s face it. Most professional coaches aren’t cheap. And sometimes, coaching also require a significant amount of time-investment. Hence, it is important to find a coach that works for you. Here are some tips that may help:

Utilize Discovery Calls
Most professional coaches offer a free or low-cost discovery call. You may use these calls to:

• Assess whether you feel comfortable with their style and personality.
• Learn about their coaching approach and how they handle the coaching sessions.
• Clarify their rates, session formats, and any other logistics.

Don’t feel pressured to commit to a coach after a discovery call. Take your time to ensure they’re the right fit for your needs.

If you are looking for credentialed coaches, you may explore professional networking sites like LinkedIn! When looking out for coaches, you may look for professional coaching certification acronyms such as “ACC” for associate certified coach, “PCC” for professional certified coach, and “MCC” for master certified coach. Coaches often highlight these credentials in their profiles. If you find a coach that matches your needs based on their profile, you may contact them via their direct messaging. Some of them also have the option to book an appointment directly. However, if approaching these coaches directly isn’t your thing, you may consider finding coaches on online coaching platforms. These coaching platforms have a curated list of coaches that are registered with them. Though you may not be able to negotiate rates on this platforms, these coaches are rated by their past clients so you may review their testimonies before making an informed decision whether to engage them. These platforms include:

• CoachHub
• BetterUp
• BestOfMe.io

Consider Coaches-in-training
If budget is a concern, many coaches-in-training offer free or low-cost sessions as part of their certification process. These coaches often have completed or are near completing their training and can provide high-quality coaching while they log practice hours. Look for them in coaching Facebook groups or local networking communities.

Leverage on your network
Recommendations from friends, colleagues, or professional groups can help you find coaches with proven track records. Ask for referrals or reviews to narrow down your options.

Concluding Thoughts

Coaching is a powerful tool for personal and professional growth, but it’s important to approach it with clarity and intention. Not every problem requires a coach, and not every coach will be the right fit for you. By understanding your needs, exploring your options, and using discovery calls to vet potential coaches, you can make a well-informed decision.

Whether you’re seeking to overcome a challenge, achieve a goal, or gain clarity in your life, the right coach can make all the difference. Investing in coaching is an investment in yourself—so choose wisely, and embrace the journey ahead.

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Hi! I am offering pro-bono coaching as part of my training to be a certified ICF coach. If you would like me to journey with you through your struggles in life, do feel free to hit me up! Do click on the link below to book a coaching session with me. Do remember to indicate “pro-bono coaching” as well as you met me through my website, simchenxing.com!